Italy’s history and culture are entwined with its ancient heritage, and all Italians are immensely proud of their country and its amazing past. A love of music, art, good food and great wine is born into every native, and the enjoyment of life’s finer things is compulsory. Much of the country’s rural regions still have a traditional lifestyle and even the modernity of the great cities is touched by the iconic eras predating the present.
The rich culture of Italy formed the heart of the Western World from the days of Imperial Rome up to the end of the 16th century. The Roman Empire itself, the emergence of the Roman Catholic Church, the cultural flowering of the Renaissance era and the birth of Humanism all exerted strong influence across the globe. Nowadays, Italian culture is best represented in art, music, fashion and cuisine, all existing in harmony with great icons of the past.
Italy is home to more than 50% of the world’s art treasures, and the works of its great composers over the ages are still much-loved by the majority of locals. Music, whether classical or modern, is an integral part of life, unsurprisingly in a country which invented the musical stave, and the piano and opera have given birth to many of the world’s greatest composers, conductors and singers. In modern times, Italy is credited with developing progressive rock, italo-disco and experimental rock.
Bella Figura – a concept of presenting a good image in both dress and personal style – is very important, and the Italians are highly fashion conscious.And the Italian fashion is the emblem of style and elegance of the Bel Paese.
Dolce Far Niente – This distinctive phrase, usually translated as The Sweetness of Doing Nothing, gives an idea of how Italian culture values enjoying the moment and centers on the simple and beautiful pleasures in life.
Infact, Italy is built on fashion, as the famous saying goes “Speak English, Kiss French, Drive German and Dress Italian.”Italy has been renowned for it’s high quality craftsmanship, sharp tailoring and luxury designs since the 11the century.
All roads may lead to Rome, but the runways of style stretch all the way through Italy to arrive in Milan, the epicenter of Italy’s thriving fashion industry.
Along with the Italian film industry, high fashion spread to Rome in the 1950s and 1960s. Visionary directors such as Federico Fellini had a great influence on fashion. From the decadence of “La Dolce Vita” to the duality of appearance and reality in “The Clowns,” Fellini’s Roman dreamscapes informed the stylistic sensibilities of the Italian avant-garde. Rome is still a place for innovation in design, while at the same time preserving its precious heritage. In fact, the esteemed fashion house Fendi Roma has not only celebrated its own place in cinematic history with a pop-up theatre spotlighting fashions it has contributed to major films, but it has also contributed millions of euros to the renovation of classic Roman landmarks, such as the Trevi Fountain. Other houses have joined in the preservation efforts, aiding in the restoration of the Spanish Steps and the Colosseum.
Milan was already a manufacturing center, well-known for its small industries. Workshops produced leather goods (particularly handbags and shoes) and textiles, and with increased output made possible by advances in technology, Milan rose to the top of the fashion world, becoming known as “Fashion Capital of the World” by the 21st century. Top design houses such as Armani, Dolce & Gabbana, Miu Miu, Prada, Valentino, Versace, and many others have made their headquarters in the city. Milan’s biannual Fashion Weeks, featuring the spring and fall collections of the top names in haute style, are highly anticipated and well attended by men and women of means – from the old aristocracy to the newest pop celebrities.
Schiaparelli, known for her signature color of “shocking pink,” made notable contributions to fashion, specifically in regards to the construction of couture garments. (She introduced the concept of cutting along the bias, for example.) She frequently collaborated with Surrealist artists including Salvador Dalí and Jean Cocteau, and incorporated their artistic style into her creations, including her iconic lobster dress.
The populace has a rich tradition of and appreciation for beauty in all its guises, as well as for long-lasting durability.
Therefore, who wouldn’t want to follow the Italian way of fashion. Who wouldn’t to take a walk through the city streets of Florence, Rome, and Milan and see what everyday Italians are wearing. Who wouldn’t want to follow suit the Italian way.
For just as important as the clothes themselves is the attitude of the wearers – confident, dashing, polished and daring, all at the same time, and none are better at it than the mesmerizing Italians.